Impact Week


On behalf of Students for University Advancement, we thank you for your interest in submitting an Impact Week proposal. We are excited to potentially partner with you and your organization to help our local Williamsburg and William & Mary community. Within this packet, you will find the following documents:

  • Sample Proposal – This includes a sample of how the proposal can be outlined, what information it can include, and a sample budget. Please know that the proposal should be submitted via the Tribe Form located on our Impact Week website.
  • Impact Week Rules and Regulations – Before submitting a proposal, please be sure to review the rules and regulations carefully.
  • Contract – If you are chosen as a finalist, we ask that the organizations’ executive members (and, if applicable, faculty/community advisor) sign the contract stating they will fully participate in Impact Week activities.
  • Tabling Sign-Up Sheet – It is very important that you have at least one representative for each tabling shift. For smaller student organizations, we understand this may be difficult. In these cases, please contact Olivia Mendenall if there is a conflict with a particular time slot or date.
  • Impact Week Rubric – The Impact Week committee will select the final three proposals based on the criteria outlined in the Impact Week rubric.

Please submit your proposal by noon on Monday, February 10. Student organizations will be notified by Monday, March 2, if they have been selected to participate in Spring Impact Week. If selected, student representatives from each organization will have a one-on-one meeting with Olivia Mendenall no later than Friday, March 6.

Applications are to be emailed to Olivia D'Aiutolo Mendenall, Students for University Advancement Advisor, at If you have any questions, please email Olivia or call 757-221-1943.

Again, thank you for your interest in Impact Week!



  • Project must take place within the Williamsburg community or William & Mary campus.
  • To receive Impact Week funding, each organization must receive a minimum of 100 votes during Impact Week.
    • If the organization does not reach the 100 vote qualifier, they will not be eligible for grant funding. The remaining funds will be divided between 1st and 2nd place.
    • Please note that if the organization does not reach the 100 vote qualifier, the gifts given on their behalf cannot be refunded. For example, if the organization gets 60 people to give a gift to vote for their project but does not reach the 100 vote qualifier, those 60 people will not be able to be refunded as they have already given their $5.00 gift to William & Mary. 
  • Each organization must have at least one representative during each tabling shift.
  • Once selected as a finalist, the executive members and faculty adviser must sign a contract that ensures they will participate in Impact Week and will follow Impact Week guidelines.
  • Projects are highly encouraged to have a faculty or community adviser.
  • Projects must serve a significant community need.
  • Participants are expected to outline an outreach plan that will help engage their student body.
  • Participants must be willing to record their journey and share progress of their project on the Impact Week website.
  • Participants must have their budget approved by Students for University Advancement prior to spending any and all funds.
  • Participants must use the funds in an appropriate manner and show receipts for all expenses.  If partnering with a community organization/partner, funds may not be directly transferred into a third-party account. 
    • Example: Fall 2016 Impact Week second-place winner, Pre-Vet Club, collaborated with Canine Companions for Independence. As CCI is a third-party organization that is not associated with William & Mary, the money was not directly given to their organization. However, the pre-vet club used the funds to purchase items on CCI’s wish list and donated the items to CCI on behalf of their organization.
  • Participants must be full-time undergraduate William & Mary students.
  • Once students have been notified their project has been selected as one of the final three projects, they must meet one-on-one with SUA Advisor Olivia Mendenall to present their marketing outreach plan.
  • Funds in no way, shape, or form may support, endorse, condone, or oppose any political or religious ideologies.
  • If a project is not selected for Spring Impact Week, students may resubmit their proposal for Fall Impact Week.
  • Any conflicts with Impact Week regulations must be discussed and approved by Impact Week Committee.




Upon being selected to participate in Spring Impact Week 2020, I am fully aware of both the expectations and duties requested of my student organization. I pledge to abide by the Impact Week rules and regulations so that I may enhance the William & Mary and Williamsburg community. I understand that if I fail to uphold any of these expectations or duties, our student organization may risk being disqualified from Impact Week and forfeit any and all Impact Week funds. By signing this contract, I acknowledge that my student organization, (if applicable) faculty advisor, and community partner are aware of project and are willing to fully participate in Spring Impact Week activities.




Monday, March 16 – Friday, March 20

Sadler Lobby: 11:00 AM – 2:00 PM

Swem Library: 2:00 PM – 4:00 PM

BREAK: 4:00 PM – 5:00 PM

The Caf: 5:00 PM – 6:30 PM


When submitting your proposal, please include a tabling sign-up sheet indicating which members will be tabling during that shift. If there is a time where none of your organizations’ members are able to table, please contact Olivia Mendenall.











Positive Impact on Community

Ambitious project; however, time and/or financial constraints may hinder the success of the project

Impactful project; however, may not be sustainable in future years without the financial support of Impact Week and would require further student involvement outside of designated timeframe

Impacts the Williamsburg or William & Mary community and serves a well-deserving cause

Serves a crucial need in the Williamsburg or William & Mary community and will create a long-lasting impact on those affected by the project. If the project needs further support outside of the designated timeframe, a responsible community partner will assume both financial and managerial responsibilities.

Positive Impact on Student

Efforts required on behalf of students are minimal

Project does not allow for the majority of students within the organization to participate

Student are invested in the project and exhibit a genuine interest in bettering the community

Encourages personal growth for the student and provides a meaningful experience that will stay with the students well after the project is completed

Appropriateness of Funding Request & Explanation of Proposed Expenses

Cost of project may outweigh the impact it may have on the community

While a budget was presented, there was a lack of detail and/or the costs were estimated, not exact

Project was reasonably priced and the budget details necessary expenses

Project details ALL foreseen expenses and goes into great detail explaining why these funds are needed and how they will directly impact the community






Student Preparedness

Proposal fails to address critical issues that may derail the project

Project may be too difficult for students to execute without the involvement of an experienced professional

Students are educated on the issue and have strong leadership to guide them through the process

Students are well educated on the issues facing the community, the project has strong leadership, and the proposal clearly outlines the project’s objectives while showing a natural progression of events

Outreach Plan

Outreach plan was not addressed within proposal

While there was mention of an outreach plan, no concrete details were given

Students propose a strong outreach plan that encourages student participation

Students clearly detail how they will encourage student participation and educate their peers on the importance of the project during Impact Week