OFFICE OF THE VICE PRESIDENT
The vice president for University Advancement oversees all William & Mary efforts related to alumni engagement, private fundraising and philanthropic outreach, marketing, and alumni and donor communications. This includes working closely with the president, provost, vice presidents, deans and other campus leaders to determine fundraising priorities and to create a lasting, robust culture of engagement and philanthropy for the greater William & Mary community. The vice president also serves as the assistant secretary to the William & Mary Foundation.
The associate vice president for advancement services is responsible for the leadership, administration and management of the central business operations for University Advancement. The position is responsible for overseeing University Advancement’s budget and risk/emergency/security protocols. The position also manages relationships with key partners across the university such as the Offices of Finance and Administration, Human Resources and Information Technology. Areas that report to this position include:
- Finance & Administration
- Gift Accounting
- Prospect Development
- Information Strategy
- Talent Acquisition and Management
The associate vice president for alumni engagement & executive director of the William & Mary Alumni Association is the leader of the university’s overall alumni engagement efforts and ensures that all alumni of William & Mary are engaged, involved, represented and encouraged to be active with, informed about, and supportive of the activities of the university. The position is responsible for strengthening the lifelong ties our alumni have to alma mater and to one another, and oversees all alumni-related university initiatives. This position is a member of the president’s cabinet. Areas that report to this position include:
- Alumni Admission Volunteer Network
- Alumni Career Management & Professional Networks
- Alumni Engagement
- Business Development for the WMAA
- Volunteer Management
- Alumnae Initiatives
- Christopher Wren Association for Lifelong Learning
CHRISTOPHER WREN ASSOCIATION
The Christopher Wren Association is an association for Lifelong Learning at W&M. Though sponsored by William & Mary, the Association is self‑supporting. The courses and activities are planned and operated by the members. Volunteer instructors are arranged from the university faculty, (current and retired) from among the membership, and from the community at large. The Christopher Wren Association is a member of the Elderhostel Institute Network, an association of over 300 members representing colleges and universities throughout the United States.
CORPORATE AND FOUNDATION RELATIONS
The primary mission of the Office of Corporate and Foundation (C/F) Relations is to raise support (both cash and in-kind) for the university from local, regional and national corporations and private foundations. C/F Relations works closely with faculty and administrators across campus as well as alumni, parents and friends of the university to develop cultivation strategies and proposals for corporate and foundation prospects. C/F Relations concentrates on acquiring private funds for major institutional priorities as established by the President, Provost and Deans, in contrast to William & Mary’s Office of Grants and Research, which coordinates government grants and works with faculty members to find sources of support for their individual research.
The associate vice president for development is responsible for oversight and management of central advancement fundraising programs. In coordination with the provost, vice presidents, vice provosts and deans, the position also provides guidance to advancement constituent programs across the university. Areas that report to this position include:
- Regional & International Advancement
- Parent & Family Giving
- School/Unit Development Programs
- Alumni Association
- Arts & Sciences
- Raymond A. School of Business
- School of Education
- Reves Center and International Initiatives
- School of Law
- Omohundro Institute of Early American History and Culture
- Student Affairs
- Virginia Institute of Marine Science
- Muscarelle Museum of Art
DEVELOPMENT - CAMPAIGN
The associate vice president for development and campaign director is responsible for campaign strategy, planning, operations and execution. The position also oversees several key, pan-university central development functions. Areas that report to this position include:
- Campaign Operations
- Corporate & Foundation Relations
- Gift Planning
- Principal Gifts & Foundation Operations
- University Recording Secretary
Gift Accounting is responsible for receiving and accurately processing all donations made to William & Mary, the Endowment Association and the constituent offices of Athletic Education Foundation, School of Business, School of Law, Virginia Institute of Marine Science, Muscarelle Museum, Shakespeare Festival, and Ash Lawn Highland, thereby keeping donors' gift records and history accurate enabling us to reconcile the accounts to the university’s financial reporting system. Accounting Services also oversees the budget system for the Development Office and generates budget reports for the Directors to help in monitoring expenditures.
Gift Planning helps alumni and friends plan current as well as future gifts to William & Mary. They assist donors and their families in choosing the best combination of assets and vehicles to accomplish charitable, financial and estate planning objectives from their gifts to the university. The office offers educational booklets, customized illustrations, trust documents and commemorative giving opportunities. Planned Giving administers the Sir Robert Boyle Society, a recognition group for people who have made future provisions for William & Mary.
LIFETIME PHILANTHROPIC ENGAGEMENT AND ANNUAL GIVING
The associate vice president for lifetime philanthropic engagement & annual giving provides strategic direction for annual giving throughout the university. The team is responsible for direct marketing solicitation efforts for the Fund for William & Mary and other impact funds that provide sources of unrestricted money to be used for the university’s most pressing needs. Class giving is a significant portion of the team’s focus, which includes management of nearly 1,000 volunteers and class ambassadors working toward increasing alumni participation rates to best in the nation. Another area of emphasis is student philanthropy. Additional programming and volunteer management is provided for class reunions (5th through 50th) as well as university and school/unit-based initiatives. Areas that report to this position include:
- Direct Marketing
- Philanthropic Volunteer Engagement
UNIVERSITY MARKETING & ADVANCEMENT COMMUNICATIONS
The associate vice president for university marketing and advancement communication is responsible for developing innovative messaging and designing high-quality events to support William & Mary’s mission and to promote its national image. The position also coordinates and leads strategic initiatives identified by the vice president with specific emphasis on projects that connect funding priorities, principal prospect management, engagement initiatives, and strategic communications and events with broader university goals. Areas that report to this position include:
- Advancement Communications
- Digital Marketing
- Advancement Events
- Video & Multimedia
PARENT AND FAMILY GIVING
The Office of Parent and Family Giving is responsible for building and leading a high-level parents program that generates significant revenue for the university's priorities from the parent community.
PRINCIPAL GIFTS AND CWM FOUNDATION OPERATIONS
The Office of Principal Gifts and Foundation Operations is responsible for the management of the university’s top donors and prospects through monthly strategy meetings, program review and campaign planning to ensure that all top prospects are being actively cultivated and solicited. Other duties include assisting the Vice President with providing staff support to the Council of Chairs, the Development Committee and Nominating Committees of the College of William & Mary Foundation and overseeing special fund raising projects for the university.
PROSPECT DEVELOPMENT AND INFORMATION STRATEGY
The Prospect Development and Information Strategy office (PD&IS) is responsible for managing the suspect identification process and disseminating information about new suspects to University Advancement staff members. The department also manages a university-wide prospect tracking system and prepares and disseminates a number of prospect tracking reports.
The Office Prospect Development and Information Strategy primarily provides biographical and financial research on individual and corporate/foundation prospects and qualified suspects. The purpose of this research is to provide all necessary and available background information to assist fundraisers in the solicitation and cultivation efforts for William & Mary, and is provided for use by the President, Vice President, Deans, Foundation Trustees, and development officers.
REGIONAL AND INTERNATIONAL ADVANCEMENT
The Office of Regional and International Advancement is responsible for the cultivation, solicitation and stewardship of individuals with potential to contribute gifts of $100,000 or more to help meet the priority needs of the university. The gift officers travel extensively, in assigned geographic regions, to meet personally with current and potential donors to promote the needs of William & Mary.
SCHOLARSHIPS AND SPECIAL PROJECTS
Scholarships and Special Projects is responsible for leading and managing the advancement strategy, including identification, cultivation, solicitation and stewardship of annual and major gift donors specifically for scholarships.