Departments & Department Leadership

Vice President for University Advancement / ceo of the william & mary foundation

The vice president for University Advancement oversees all William & Mary efforts related to alumni engagement, private fundraising and philanthropic outreach, marketing, alumni and donor communications as well as career development and professional engagement. This includes working closely with the president, provost, vice presidents, deans and other campus leaders to determine fundraising priorities and to create a lasting, robust culture of engagement and philanthropy for the greater William & Mary community. The vice president also serves as the CEO of the William & Mary Foundation. 

chief career officer / Associate Vice President for career development & professional engagement

The chief career officer and associate vice president for career development and professional engagement is responsible for managing career development for William & Mary. This position sets the strategic vision for and has oversight over the Cohen Career Center team. The work of this position also includes optimizing efforts to connect students with alumni and key partners to help graduates reach their full professional aspirations. Areas that report to this position include:  

  • Employer Engagement Programming 
  • Assessment & Graduate Student Professional Development 
  • Career Engagement 
  • Industry Advising: STEAM 

Chief development officer / Associate Vice President for Development

The chief development officer and associate vice president for development is responsible for oversight and management of central advancement fundraising programs. In coordination with the provost, vice presidents, vice provosts and deans, the position also provides guidance to advancement constituent programs across the university. Areas that report to this position include: 

  • Development Operations & Campaign Planning  
  • Campus Initiatives 
    • Alumni Association  
    • Athletics  
    • Corporate & Foundation Relations 
    • Muscarelle Museum of Art  
    • Parent & Family Giving and Student Affairs 
    • Regional & International Advancement  
    • Scholarships 
  • Schools and Academic Initiatives 
    • Arts & Sciences 
    • Provost’s Strategic Initiatives  
      • Omohundro Institute 
      • Institute for Integrative Conservation 
      • Reves Center for International Studies 
      • Global Research Institute, and International Initiatives 
    • Raymond A. Mason School of Business  
    • Reves Center and International Initiatives  
    • School of Education  
    • School of Law 
    • Student Affairs 
    • University Libraries  
    • Virginia Institute of Marine Science / School of Marine Science 
  • Principal Gifts & Gift Planning 
    • Gift Planning 
    • Principal Gifts & Foundation Operations 
    • Scholarships & Special Projects 
    • University Recording Secretary 

chief marketing officer / Associate Vice President for University Marketing

The chief marketing officer and associate vice president for university marketing is responsible for all William & Mary efforts to develop and execute marketing programs and campaigns that increase brand identity, perception and awareness across three core areas: enrollment, advancement and institutional reputation. The position plays a leading role in attracting and retaining students of the highest caliber and advancing William & Mary’s distinctive excellence, raising its profile worldwide and securing its financial foundation. The CMO jointly reports to the vice president for university advancement and the vice president for strategic initiatives and public affairs and is a member of the president’s cabinet. Areas that report to this position include: 

  • Design  
  • Digital Marketing 
  • Marketing and Branding  
  • Multimedia 
  • Project Management  
  • Strategic Communications 
  • Strategic Events  
  • Stewardship 

Associate Vice President for Alumni Engagement / ceo of the William & Mary Alumni Association

The associate vice president for alumni engagement and chief executive officer of the William & Mary Alumni Association is the leader of the university’s overall alumni engagement efforts and ensures that all alumni of William & Mary are engaged, involved, represented and encouraged to be active with, informed about, and supportive of the activities of the university. The position is responsible for strengthening the lifelong ties our alumni have to alma mater and to one another, and oversees all alumni-related university initiatives. This position is a member of the president’s cabinet. Areas that report to this position include:The associate vice president for alumni engagement and chief executive officer of the William & Mary Alumni Association (WMAA) is the leader of the university’s overall alumni engagement efforts and ensures that all alumni of William & Mary are engaged, involved, represented and encouraged to be active with, informed about, and supportive of the activities of the university. The position is responsible for strengthening the lifelong ties our alumni have to alma mater and to one another, and oversees all alumni-related university initiatives. This position is a member of the president’s cabinet. Areas that report to this position include: 

  • Business Development for the WMAA  
  • Career, Affinity & Regional Engagement 
  • Engagement & Inclusion Initiatives 
  • Signature Programs 

Associate Vice President for strategic operations & annual giving 

The associate vice president for strategic operations and annual giving is responsible for the leadership, administration and management of the central business operations for University Advancement as well as annual giving and data analytics The position is responsible for overseeing University Advancement’s budget and risk/emergency/security protocols and manages relationships with key partners across the university such as the Offices of Finance and Administration, Human Resources and Information Technology. The annual giving and data analytics side of the house is responsible for direct marketing solicitation efforts for the Fund for William & Mary and other impact funds that provide sources of unrestricted money to be used for the university’s most pressing needs. Class giving is a significant portion of the team’s focus, which includes management of nearly 1,000 volunteers and class ambassadors working toward increasing alumni participation rates to best in the nation. Another area of emphasis is student philanthropy. Additional programming and volunteer management is provided for class reunions as well as university and school/unit-based initiatives. Areas that report to this position include: 

  • Advancement Services 
    • Data & Records Integrity  
    • Gift Administration 
    • Prospect Development 
  • Annual Giving & Data Analytics 
    • Data Analytics  
    • Direct Marketing 
    • Olde Guarde Engagement 
    • Student Philanthropy 
    • Volunteer Engagement 
  • Finance & Administration 
  • Talent Engagement