University Advancement strengthens William & Mary’s ability to make meaningful connections with each and every member of the university community. Connecting students, alumni, parents and friends, corporations and foundations, faculty and staff is critical to William & Mary’s future. We integrate alumni engagement, annual giving, development, marketing, external communications and university events teams. All of our departments work together to build a culture of engagement and philanthropy within the William & Mary community.
The Council for Advancement and Support of Education defines University Advancement as “a strategic, integrated method of managing relationships to increase understanding and support among an educational institution's key constituents, including alumni and friends, government policy makers, the media, members of the community and philanthropic entities of all types.”
The University Advancement model allows the College to be more tactical, thoughtful and effective in its interactions with its audiences. We are hard at work expanding reunions, bolstering regional chapters, leveraging special alumni affiliations and affinity groups, Greek societies, service organizations, athletic teams, and more. University Advancement is continually developing new ways to link alumni with each other and with students.
The advancement model at William & Mary enhances the potential to get alumni more involved in admission, job placement and mentoring. We are expanding career services and engagement opportunities for alumni. The College community is more than 94,000 strong — to us, it is of vital importance. We look forward to taking William & Mary further into its fourth century, together.
Since 1842, the William & Mary Alumni Association has been charged with strengthening the connections between alumni and the university. To better meet the needs of a 21st-century university, University Development and staff from the Alumni Association merged into the Office of University Advancement in 2014. This new organization oversees alumni engagement, annual giving, development, marketing and alumni communications and university events teams. All of these organizations working seamlessly together to strengthen ties with alumni. The Alumni Association remains an independent 501(c)3 organization with an elected board of directors, and many of the products and services prepared by former Alumni Association staff continue to be overseen by the same staff.