Departments

OFFICE OF THE VICE PRESIDENT

University Advancement is leading the charge to build a culture of engagement and philanthropy at William & Mary. For more than three centuries, the university has produced generations of principled achievers by providing its own distinct brand of education. The William & Mary experience is defined by powerful faculty-student interaction, emphasis on collaboration and innovation in teaching and research across disciplines, and opportunities to influence change. University Advancement was created to help continue and enhance that legacy of excellence, and it is exciting to be part of that effort.

ADVANCEMENT SERVICES

Advancement Services is responsible for the administration and management of the central operations programs including business and budget, computing services, prospect development and information strategy and talent management.

ALUMNI ENGAGEMENT

The Associate Vice President for Alumni Engagement/Executive Director of the Alumni Association is the leader of the university’s overall alumni engagement ensuring that all alumni of William & Mary are properly engaged, involved, represented, encouraged and informed about the activities of the university and the William & Mary Alumni Association.  We will create a meaningful and long-lasting connection between its alumni and alma mater, calling upon the time, talent, and treasure of all alumni in order to strengthen William & Mary.  

CHRISTOPHER WREN ASSOCIATION

The Christopher Wren Association is an association for Lifelong Learning at W&M. Though sponsored by William & Mary, the Association is self‑supporting. The courses and activities are planned and operated by the members. Volunteer instructors are arranged from the university faculty, (current and retired) from among the membership, and from the community at large. The Christopher Wren Association is a member of the Elderhostel Institute Network, an association of over 300 members representing colleges and universities throughout the United States. 

CORPORATE AND FOUNDATION RELATIONS

The primary mission of the Office of Corporate and Foundation (C/F) Relations is to raise support (both cash and in-kind) for the university from local, regional and national corporations and private foundations.  C/F Relations works closely with faculty and administrators across campus as well as alumni, parents and friends of the university to develop cultivation strategies and proposals for corporate and foundation prospects. C/F Relations concentrates on acquiring private funds for major institutional priorities as established by the President, Provost and Deans, in contrast to William & Mary’s Office of Grants and Research, which coordinates government grants and works with faculty members to find sources of support for their individual research. 

DEVELOPMENT

Development Fundraising is responsible for oversight and management of central Advancement programs including regional & international advancement, parent & family giving and scholarships & special projects.  Also in coordination with Deans, and Directors, provides guidance to William & Mary constituent programs including Marine Sciences, Education, Library, Arts & Sciences, Business, Law and Athletics.  

DEVELOPMENT - CAMPAIGN

Development Campaign is responsible for campaign management, volunteer management, planned giving, corporate giving, principal and foundation giving and the recording secretary.

GIFT ACCOUNTING

Gift Accounting is responsible for receiving and accurately processing all donations made to William & Mary, the Endowment Association and the constituent offices of Athletic Education Foundation, School of Business, School of Law, Virginia Institute of Marine Science, Muscarelle Museum, Shakespeare Festival, and Ash Lawn Highland, thereby keeping donors' gift records and history accurate enabling us to reconcile the accounts to the university’s financial reporting system. Accounting Services also oversees the budget system for the Development Office and generates budget reports for the Directors to help in monitoring expenditures.

GIFT PLANNING

Gift Planning helps alumni and friends plan current as well as future gifts to William & Mary. They assist donors and their families in choosing the best combination of assets and vehicles to accomplish charitable, financial and estate planning objectives from their gifts to the university. The office offers educational booklets, customized illustrations, trust documents and commemorative giving opportunities. Planned Giving administers the Sir Robert Boyle Society, a recognition group for people who have made future provisions for William & Mary.

LIFETIME PHILANTHROPIC ENGAGEMENT AND ANNUAL GIVING

The mission of Lifetime Philanthropic Engagement and Annual Giving Programs is to provide strategic direction for annual giving throughout the university. The Fund for William & Mary and constituent annual giving programs provide unrestricted money for the university's most pressing needs and a means for identification and cultivation of potential volunteers and capital donors for future campaigns. Class giving is a portion of the Volunteer Engagement team’s focus, which continues to include management of class gift committees for each reunion year (5th through 50th) as well as additional university and School/Unit based initiatives. The Direct Marketing team is responsible for the university’s direct response solicitation efforts. Hundreds of volunteers support these programs each year as members of Reunion Gift Committees and various Boards of Directors. 

UNIVERSITY MARKETING & ADVANCEMENT COMMUNICATIONS

This office seeks to provide stewardship/donor management, event planning, strategic communications and marketing activities that effectively and efficiently support the educational values of William & Mary. Marketing, Communications, Stewardship and Events is also responsible for establishing and maintaining relationships with other communications and public relations units on campus and works closely with the Offices of the President and Provost to manage campus-wide public relations issues.  University Events plans, implements, supports and manages events for University Advancement and the Office of the President. Donor Relations is responsible for developing the strategies, policies and protocol for a comprehensive donor recognition and stewardship program at William & Mary. The office works closely with central development and events and is responsible for the university’s acknowledgment program, endowment reporting, and all donor relations activities.

PARENT AND FAMILY GIVING

The Office of Parent and Family Giving is responsible for building and leading a high-level parents program that generates significant revenue for the university's priorities from the parent community.  

PRINCIPAL GIFTS AND CWM FOUNDATION OPERATIONS

The Office of Principal Gifts and Foundation Operations is responsible for the management of the university’s top donors and prospects through monthly strategy meetings, program review and campaign planning to ensure that all top prospects are being actively cultivated and solicited.  Other duties include assisting the Vice President with providing staff support to the Council of Chairs, the Development Committee and Nominating Committees of the College of William & Mary Foundation and overseeing special fund raising projects for the university. 

PROSPECT DEVELOPMENT AND INFORMATION STRATEGY

The Prospect Development and Information Strategy office (PD&IS) is responsible for managing the suspect identification process and disseminating information about new suspects to University Advancement staff members. The department also manages a university-wide prospect tracking system and prepares and disseminates a number of prospect tracking reports.

The Office Prospect Development and Information Strategy primarily provides biographical and financial research on individual and corporate/foundation prospects and qualified suspects. The purpose of this research is to provide all necessary and available background information to assist fundraisers in the solicitation and cultivation efforts for William & Mary, and is provided for use by the President, Vice President, Deans, Foundation Trustees, and development officers. 

REGIONAL AND INTERNATIONAL ADVANCEMENT

The Office of Regional and International Advancement is responsible for the cultivation, solicitation and stewardship of individuals with potential to contribute gifts of $100,000 or more to help meet the priority needs of the university. The gift officers travel extensively, in assigned geographic regions, to meet personally with current and potential donors to promote the needs of William & Mary.

SCHOLARSHIPS AND SPECIAL PROJECTS

Scholarships and Special Projects is responsible for leading and managing the advancement strategy, including identification, cultivation, solicitation and stewardship of annual and major gift donors specifically for scholarships.